Responding Strategically to Globalization

Whether you view them as a melting pot or a smorgasbord, your workforce, your competition, and your customer base are all becoming more diverse by the minute. How do you cook up a team and a product that will appeal to everyone at the table?

We operate in an increasingly global workforce—culturally, ethnically, linguistically, and religiously. Managed well, this diversity can be a boon to business; left to chance, diversity can easily turn to divisiveness.

Globalization also means that competition has expanded and diversified. More than ever before, customers expect both high quality and low price, so garnering a competitive edge by retaining the best employees becomes more important than ever before. Management challenges are different in a global business, particularly one in which different functions take place in different locations, often in multiple countries. The digital marketplace is ushering in a revolution in the way companies do business,1 and signals a need for new perspectives on training the global manager.

Organizations can multiply their revenues many times over by selling their products and services in the global marketplace, but only if they have a firm grasp on the global parameters of exchanging information and technology. What are the specific training and implementation challenges of bringing your business to the international level? When your company comes to the global stage, will it be ready to play its part?